APEX is a leader in Ad Hoc social media content, activations & competitions. In August 2019, we integrated a social media competition in a sporting event to create engagement, exposure and an unforgettable experience.
Apex ran an acquisition competition for Motortune Racing Team on social media to choose 2 hardcore rally fans to live a full day of testing with the drivers before the Rally of Lebanon. The winners spent a whole day in Ain Ayya with the leading racing team, the drivers, the crew and the champ Roger Feghali between the mobile workshop, the set up & the testing. The hot seat was quite an experience for the rally fans.